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Powerful projection: the multi-coloured Ox

Thursday 22 June, 2006

One of Oxfordshire's most familiar landmarks was used to signal another landmark—the county's 1000th birthday—in a unique projection on 21 June, the longest day of the year.

Oxfordshire 2007 is a programme of festivals and special events to celebrate the county's very own millennium—and its new symbol made a debut appearance at npower's Didcot Power Station, whose giant cooling towers can be seen across the Thames Valley. The image, which is planned to be seen in a range of unusual locations throughout the coming months, was projected at dusk, the 'golden hour', on to the outside of a 114m-high tower.

Oxfordshire Living front cover: Ox projection on Didcot Power Station

The front cover of Oxfordshire Living, July 2006,

showing the symbol of Oxfordshire 2007 projected onto Didcot Power Station at dusk

Oxfordshire 2007 aims to turn the county inside out, reinventing public places and spaces and introducing people to new and exciting creative experiences.

The spotlight will be turned on more than 70 festivals, some of them new—including a food festival especially for children—plus a clutch of special events for 2007, including a giant picnic, events along the River Thames, street theatre and more projections.

"We want to involve as many people, organisations and businesses as possible", said Cath Nightingale, marketing director of Oxford Inspires, the cultural development agency for Oxfordshire, which is coordinating the project.

"We're delighted that Didcot Power Station has entered into the spirit of Oxfordshire 2007—with a spark of imagination, a dash of innovation and a sense of occasion."

John Rainford, manager of Didcot Power Station said: "Didcot A powers millions of homes across the country, making a vital contribution to the UK's energy supply and to the local economy. The station and particularly the cooling towers are an iconic image of Didcot and of Oxfordshire. We are delighted Oxford Inspires has chosen us to help publicise this historic date in Oxfordshire’s history."

"Energy is at the centre of our business and at the heart of our work in the community. The projection shows our enthusiasm to be involved with Oxfordshire 2007 and we look forward to further collaboration next year."

 

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