Oxford Bus Company renews its sponsorship with Oxford Inspires

Friday 21 April, 2006

Cultural organisations in Oxford will benefit from an advertising campaign made possible by Oxford Bus Company, which has agreed to become a corporate sponsor of Oxford Inspires in 2006.

Oxford Bus Company was a sponsor of the Evolving City programme of cultural events in 2005, carrying banners on the sides and backs of buses on routes through the city. The sponsorship now continues throughout 2006, when Oxford Inspires banners will support culture in the city and publicise Oxfordshire 2007—celebrating 1000 years of Oxfordshire.

Catherine Nightingale, Oxford Inspires Marketing Director said: "We’re delighted that Oxford Bus Company is continuing its support into 2006. There are few opportunities to publicise cultural activities in the public realm and the bus banners were a strong and effective feature of our campaign in 2005, attracting widespread attention. As a keen supporter of local initiatives, Oxford Bus Company also played a key role in the launch of the Evolving City programme and even had its own Park and Ride art installation. We look forward to further creative opportunities in 2006."

Oxford Bus Company is actively involved in a number of local initiatives, including: OX1 (Oxford City Centre Management Company); Oxfordshire Employers' Race Equality Network; Expressway Oxford (promoting a guided busway scheme which would give congestion-free links between Park & Ride sites and central Oxford); Oxford Children's Hospital and local charities.

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